4 min | September 30, 2025
Graycliff Partners Invests in Rosco & Rosco Collision Avoidance
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Rosco, LLC and Rosco Collision Avoidance, LLC, the leading providers of safety solutions and advanced collision avoidance systems for commercial vehicles (collectively “Rosco”) are excited to announce a new investment partnership with Graycliff Partners, a respected private investment firm.
For over 115 years, Rosco has built a strong reputation as an innovator in road safety, designing and manufacturing vision safety products for school buses, work trucks, military vehicles, transit buses, and other commercial end markets. From its headquarters in Queens, NY, Rosco serves hundreds of OEM and aftermarket customers across North America. The company’s product portfolio includes traditional mirrors, e-mirrors, backup, side-view, and surround-view cameras, digital monitors, sensor equipment, and advanced driver assistance systems (ADAS), all engineered to improve driver visibility and enhance road safety.
“Rosco is a perfect fit for Graycliff – it has a proven history, strong customer relationships, and the ability to lead in niche markets with high-quality products,” said Andrew Trigg, Managing Partner at Graycliff. “We believe this partnership will unlock growth opportunities while preserving Rosco’s commitment to quality and safety.”
“We are thrilled to partner with Graycliff,” said Ben Englander, CEO of Rosco. “As a family-owned business, we wanted to find an investor who would collaborate with us in continuing our legacy while supporting our growth. Graycliff’s approach aligned well with our objectives, as they provide strategic guidance while allowing our team to manage the day-to-day operations of the business.”
“Ben and the Rosco management team have built a tremendous business, and we are excited to continue the Company’s impressive growth trajectory,” added Matt Smith, Principal at Graycliff.
Together, Graycliff and Rosco plan to pursue growth in both new and existing markets—organically and through acquisitions—while investing in the company’s technology stack and product suite to deliver even greater value to its customers.
About Graycliff Partners LP
Graycliff Partners is an investment firm focused on making lower middle market investments, typically in manufacturing, business services and value-added distribution businesses. Through dedicated equity and credit funds, Graycliff provides capital for acquisitions, management buyouts, recapitalizations, growth and expansion. For more information about Graycliff Partners visit www.graycliffpartners.com.
About Rosco
Rosco is a leading global supplier of vision safety solutions to the bus and truck marketplace. With over 115 years of engineering and manufacturing experience, Rosco has been at the forefront of developing intelligent solutions that make America's roads safer. Their solutions include AI-powered cameras and recording, mirrors and e-Mirrors, collision avoidance systems and cloud-based SaaS platforms that improve safety, fleet efficiency, and driver productivity. For more information about Rosco, visit www.roscovision.com.
Contact Information
Amy Ahn-You
Rosco, LLC
amy.ahn@roscovision.com
718-526-2601