Pupil Transportation
2 min | December 9, 2020
Rosco Wins AdImpact Award from STN Publication
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Rosco, North America’s largest bus mirror manufacturer and leader in automotive vision safety, has been presented with Signet Research’s AdImpact™ Award. This award recognizes Rosco’s Back to School advertisement in the School Transportation News (STN) September 2020 issue.
The objective of the SIGNET AdImpact™ Study is to measure the exposure and interest of ads that appeared in STN’s September issue, as well as specific actions respondents took from reading the measured ad. This study showed that Rosco achieved an outstanding readership response, as measured against all other ads appearing in the September 2020 issue of STN magazine.
The advertisement, Vision 2020: Peace of Mind is Priceless, is quoted by a Supplier and reader of STN as “Bright, positive, upbeat, and shows off what the company is offering very effectively.” Rosco used a school bus yellow and signature cyan theme to feature two of Rosco’s vision safety solutions: the patented MOR-Vision mirror/monitor and Leverlock add-on for MOR-Vision. Following the featured products are Rosco’s entire product offering and a “Thank You Essential Workers” salute to recognize the essential workforce during the COVID-19 pandemic. Others responded to the ad as “engaging” and “informative.” To learn more about Rosco’s vision safety products, please visit http://www.roscovision.com.