Rosco Vision Sponsors NTEA’s Work Truck Week 2021 Virtual Event

Rosco, a leading supplier of vision safety technology to the commercial vehicle market, sponsored NTEA’s 2021 WTW virtual event. As a sponsor, Rosco hosted a session presentation on Tuesday, March 9, featuring Rosco Vision’s Dual-Vision DV440, Eye-Max LED, and 360HD surround-view camera system.

The session began with the unveiling of Rosco’s new logo, which was released earlier this year. It then included virtual demonstrations of Rosco’s latest products in real-life environments.

WTW21, North America’s largest work truck event, helped connect the commercial vehicle community and provide product news, market trends, and operational insights. Two major key points from the event:

         1. The pandemic has proven how essential the trucking industry truly is.
         2. Safety and new technologies are becoming increasingly important as we rely more on the trucking industry.

Truck operators are among the essential workforce that has risen up to meet the unprecedented challenges created by the COVID-19 pandemic. Though always a crucial part of our supply chain, truck operators held an even more important role during the pandemic when most were recommended to remain at home.

Road safety and new technologies are becoming increasingly important as the economy and society become more reliant on the trucking industry. According to the Insurance Institute for Highway Safety (IIHS), 74% of all fatal passenger vehicle cases include a large truck, most occurring between noon and 3 pm. By improving the safety of trucks and drivers, these incidents decrease, and costs associated with collisions and maintenance are reduced. Advanced Driver Assistance Systems (ADAS), video technology, sensors, and artificial intelligence (AI) technology are helping the world of truck driving become a much safer.

Rosco is known in the trucking and van industries as a manufacturer to companies like Freightliner, Navistar, Mack, Morgan Olson, Oshkosh, and Utilimaster, who manufacture vehicles for notable fleets such as UPS, Federal Express, United States Postal Service, and Canada Post. For more information about products and services, please visit Rosco’s website.