Rosco Vision Announces Brand Refresh, Affirming Commitment to Automotive Vision Safety

NEW YORK, New York—Rosco Vision, a leader in automotive vision safety, announced a brand refresh last week to renew the company's core elements, logo, and vision. Rosco's new branding efforts reaffirm the company's commitment to the brand promise: smart solutions tailored for safer roads and efficient fleet operations.

At the heart of the brand refresh is Rosco's core purpose: We are driven by safer roads and a better future for our customers, families, and the communities around us. Along with Rosco's values, they needed a brand to represent their continued innovations and advancements for safety in the automotive industry.

By dropping the word "systems" from the company name, Rosco Vision established a new logo that represents its solutions for intelligent fleet management and safe vehicle operations. While the "r" in the logo represents the first letter in Rosco's brand name, each element of the logo has a meaning and purpose. The logo launch video illustrates this full interpretation of the logo.

"As a 114-year-old company, we've seen a rebranding or two! We began our rebranding mission mid-year in 2020. It seemed like the right time. Along with the world, Rosco was changing and growing in many directions. Our brand refresh represents a significant step towards our evolution. We are reaffirming who we are while driving innovation to strengthen our vision — a safer, sustainable world through smart vehicles, connected fleets, and ever-changing technologies," states Amy Ahn-You, Director of Marketing at Rosco. "We want to engineer the most intelligent solutions to create the best products for safer roads."